First iPhone 5s Ad Airs to Show Off the Gold Model We Cant Get

Apple really loves its gold-colored iPhone 5s, and the companys first television ad showing off the new device touts that fact. The ad began airing yesterday throughout the day during NFL football games, and it puts particular focus on the gold color of the iPhone 5s, as well as the Touch ID fingerprint sensor.

The ad is a lot like Apples iPhone 5c ad, where melted plastic slowly formed into a colorful iPhone 5c, but this time around, we saw a brick of gold get melted down and formed into an iPhone 5s, with Ooh La La by Goldfrapp playing along in the background. Theres certainly not a lot to the commercial, but then again, Apples ads are usually quite subtle.

Even with the subtlety, the ad makes sure to put some focus on a few big features of the new phone, including the new gold color option, as well as Touch ID. Both of these are new features to the iPhone and certainly ones that Apple is proud of.